Bertilla Teo
Agency Leader

CEO Greater China (Starcom MediaVest Group(SMG))

The other Teo in this ranking (no relation to Kinetic’s Carolyn) took on her role in 2010. Under her leadership, the agency has drawn some of the largest accounts in the market, including AB InBev, and expanded its strong relationship with clients such as P&G. Teo is someone who values her staff deeply, and says the most important thing as a leader is to “be honest with them and give them the space to learn and to grow”. But she adds that “tough love” is sometimes needed: “SMG China is an innovative agency and creative thinkers do not thrive in a comfortable, spoon-fed environment.”