Managing Director, India (DigitasLBi)
Kapadia’s background is unconventional for a digital agency. She started out as a chartered accountant and later worked in media and on the client side before joining DigitasLBi in 2007. Her background means she has a solid grasp of business, finance, technology, strategy and management as well as the media industry. She believes in giving her team “the autonomy and independence to work the way they do best” while maintaining strong expectations. She is also a hands-on boss who “abhors” the ‘it’s not my job’ attitude, and one who likes to lead by example. “It is imperative to be a good listener and consistently display quiet confidence,” she says.