Matthew Godfrey
Agency Leader

President, Asia (Y&R)

After 21 years in the industry in Asia, Godfrey needs little introduction. Suffice to say that the energetic and personable Australian has a history of building networks and bringing out the best in the people he manages. After a stint as regional head of Publicis, he is now doing just that at Y&R. He acknowledges that everything in the agency business is “very much a team effort”, but as a leader aims at all times to leave things better than he found them. “There’s no such thing as a perfect company,” he says. “Things can always improve. Whether you stay at a company one year, two years, 10 years or your entire career, focus on that and you’ll be able to start with pride and leave with pride.”