Most Admired Agencies

Regional heads: Charles Cadell/Prasoon Joshi

Regional staff: 4,000

Regional offices: 19

Key clients: L’Oréal, Mastercard, Nestlé, Coca-Cola

McCann stood out last year for its creative work from Australia in particular, and indeed respondents scored it the highest for its creativity. The agency is also recognised for its scale and integrated thinking.

Breakdown of agency strengths from 1 to 10