Ogilvy & Mather
Most Admired Agencies

Regional head: Paul Heath

Regional staff: 7,500

Regional offices: 37

Key clients: Coca-Cola, IBM, Unilever, AMEX

Asia’s largest creative network is also the clear winner in terms of perception, leading the field by some considerable margin in the survey. It scores highest for its scale, closely followed by integrated thinking, creativity and capacity to innovate. Ogilvy is also noted for its effectiveness.

Breakdown of agency strengths from 1 to 10