Mondelez

Most Admired Clients

The owner of Cadbury and Oreo’s strongest qualities are seen as its product quality, innovation and creativity. The findings follow Mondelez’s global agreement with Facebook to raise the bar in terms of branding, innovation research and training.

Breakdown of agency strengths from 1 to 10

METHODOLOGY

Campaign invited mid- to senior-level professionals from agencies and media companies as well as brand marketers to participate in an online survey. They were required to list up to three peer companies and people that they most admire, aside from their own company. The answers have the following weightings: the first nomination received three points; the second nomination received two points; and the third nomination received one point.

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