David Tang
Agency Leader

Vice - Chairman (DDB Group Asia)

Tang has been a solid fixture at DDB since he joined as vice-president of its Singapore office 16 years ago. The former management consultant took on his regional role last October. Since then he has set about strengthening ties between offices by implementing best practices and adapting successful strategies to work across different markets. Tang does not believe there is any secret to leadership besides loving the work the people. “We try very hard to look out for great talent, and then bring out the goodness and the best in them,” he says. “‘Talented and nice’ is a hard combination to beat. We need more nice guys in the industry.”