Pann Lim

Creative Director (Kinetic Singapore)

Lim says he believes creating work without an idea to be a sin, and his rigorous approach has resulted in his nomination by the Institute of Advertising Singapore (IAS) as the country’s Most Influential Creative Director seven times. He has an undying passion for design and is a founding member of The Design Society, a non-profit organisation that aims to build the industry in Singapore. “I start from loving what I do — loving visual culture, loving interesting ideas and stories and loving my family at Kinetic,” he says. “I believe that without passion, any projects created will be soulless. There are no shortcuts in honing our craft and it should be a lifelong process.”