Yang Yeo

Chairman, China (Outgoing) (JWT Shanghai)

After seven illustrious years at JWT, Yang is in transition for a new adventure at Wieden + Kennedy (W+K) in Shanghai. His talents extend beyond advertising to include architecture and design, and Mark Fitzloff, W+K’s global co-executive creative director, has referred to him as “a new kind of leader” with depth in both Asia’s creative and business communities. Under Yang, JWT won China’s first ever Cannes Lions Grand Prix, for Samsonite. He recently told Campaign that JWT would “always have a very special place in my heart”, but that “now is the right time to return to an independent setup where the creative product is at its core”.